Each user for each participating university will be able to download a report for each recruiting demographic. Demographics consist of Freshman recruits, Undergraduate transfer recruits, and graduate recruits. While there are other potential demographics, we want to ensure that we have enough data to give institutions statistically confident answers, so we stick to these three main reports. Additionally, we distinguish between freshman recruits that go to colleges that offer four year degrees, and those that offer two. For junior colleges, this is an obvious benefit, and four year colleges can use this information to better gauge future transfer likelihoods, given the right data and good analysis. Altogether, there are four main reports available for download. Each report will have the following information.
– A bar graph showing the top three participating schools for each recruiting segment. (Each of the four divisions)
– A time series showing a monthly time series of the recruitment for each month for each school.
Each of these visualizations is able to inform decision making. Additionally, we allow each school to download the raw csv file in order to integrate that information with advertising or other data, allowing for a more informative understanding of the effectiveness of a given advertisement type, given the other school’s behavior. If you do not know how to integrate this information with other data, it puts you at a disadvantage. Please contact us for guidance on how to integrate this information. We provide low cost, high quality analytic services, and can easily guide and train analytics staff with requisite backgrounds on how to get the most out of this information. This should be used as more than a simple benchmark comparison. Otherwise, while still important, you are wasting incredible value in terms of how much this information can do for your University or College. This data set, if used properly, should give tremendous information on when and where to deploy specific kinds of advertising. Not every place at every time is going to be equally responsive to the same message. See our white papers for more detail. This information should serve as a guide on how to most strategically deploy resources. Again, if you have questions, or feel that you do not know how to make full use of the dataset, please ask! We feel strongly about making sure students have access to all the information needed in order to make the best decision for them, and you play a crucial part in this process.